THE PROBLEM:
Human Rights Watch partnered with Amnesty International on a joint report (June 2021) recommending that Canada gradually abolish immigration detention, and jointly launched the #WelcomeToCanada campaign (October 2021) to call for an immediate end to the use of provincial jails for immigration detention in Canada.
THE SOLUTION:
Work with Amnesty International to develop a campaign strategy that juxtaposed Canada's welcoming image with shocking truths about its immigration detention practices. Specifically developing and deploying the use of a spoof #WelcomeToCanada tourism theme across mediums including campaign website, video, social media rollout and digital advertising assets.
MY ROLE:
Lead Designer/Art Director
A PEEK INTO THE BRAND EXPLORATION
FINAL LOGO IDENTITY/KEY ART
FINAL HIGH FIDELITY WEBSITE WIREFRAME (ENGLISH)
A SELECTION OF CORRESPONDING SOCIAL MEDIA ROLLOUT ASSETS
Launch graphics.
Survivor stories.
